Monza, 6 September 2012: Ahead of the Italian
Grand Prix weekend, Casio hosted a quiz-based launch for the EQS-A500RB, the
latest Limited Edition EDIFICE watch built in partnership with Red Bull
Racing.
Sebastian Vettel, Red Bull Racing’s double F1™ World
Champion, Team Principal Christian Horner, and former Formula One drivers
Martin Brundle and Johnny Herbert all participated in the ‘Speed
and Intelligence’ quiz, designed to test the contestants’
knowledge of their sport. Hosted by comedian Tom Goodliffe, the quiz
consisted of a multitude of challenges from an audio test to a cards round.
All rounds were against the clock – with an oversized Casio EDIFICE
EQS-A500RB used as the official time keeping device.
The EQS-A500RB, which will be available to buy later this year,
boasts a variety of features including Smart Access Technology, solar power
and 10 bar water resistance.
To convey Red Bull Racing’s image, the team’s
trademark red and blue colouring has been incorporated into the dials, bezel
and hands of the watch, whilst the Red Bull Racing logo is prominently
displayed on the watch face.
Casio has been a proud partner of Red Bull Racing since 2009 and
will continue to be its watch sponsor for the rest of this season and next.
Red Bull Racing has a youthful, energetic image, but also pursues an
intelligent strategy that strives to leverage outstanding technological
developments to make its race cars the fastest in the world. This goes hand
in hand with EDIFICE’s brand concept of speed and intelligence, hence
the theme of the quiz.
Speaking at the launch, Toshiharu Okimuro, Casio Deputy
Senior General Manager said: “Building upon the
excellent working relationship that Casio EDIFICE and Red Bull Racing
share, the EDIFICE EQS-A500RB emphasizes the traits that the two brands have
in common: Speed and Intelligence together with accuracy – all without
sacrificing style.”
Sebastian Vettel commented: “The watch shares the
same attributes that Red Bull Racing need for success - precision, speed and
of course the highest level of technology in our racing cars. It’s
also a great weight and not too heavy on my
wrist!”
Christian Horner
added: “The watch strikes a
nice balance between design and function – the Red Bull Racing visual
identity is incorporated into the watch face, whilst its speed and precision
embodies the team’s ethos.”
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