CASIO QUIZ LAUNCHES LATEST LIMITED EDITION RED BULL RACING EDIFICE WATCH IN MONZA

 

Monza, 6 September 2012: Ahead of the Italian Grand Prix weekend, Casio hosted a quiz-based launch for the EQS-A500RB, the latest Limited Edition EDIFICE watch built in partnership with Red Bull Racing.

 

Sebastian Vettel, Red Bull Racing’s double F1™ World Champion, Team Principal Christian Horner, and former Formula One drivers Martin Brundle and Johnny Herbert all participated in the ‘Speed and Intelligence’ quiz, designed to test the contestants’ knowledge of their sport. Hosted by comedian Tom Goodliffe, the quiz consisted of a multitude of challenges from an audio test to a cards round. All rounds were against the clock – with an oversized Casio EDIFICE EQS-A500RB used as the official time keeping device.

 

The EQS-A500RB, which will be available to buy later this year, boasts a variety of features including Smart Access Technology, solar power and 10 bar water resistance.

 

To convey Red Bull Racing’s image, the team’s trademark red and blue colouring has been incorporated into the dials, bezel and hands of the watch, whilst the Red Bull Racing logo is prominently displayed on the watch face.

 

Casio has been a proud partner of Red Bull Racing since 2009 and will continue to be its watch sponsor for the rest of this season and next. Red Bull Racing has a youthful, energetic image, but also pursues an intelligent strategy that strives to leverage outstanding technological developments to make its race cars the fastest in the world. This goes hand in hand with EDIFICE’s brand concept of speed and intelligence, hence the theme of the quiz.

 

Speaking at the launch, Toshiharu Okimuro, Casio Deputy Senior General Manager said: “Building upon the excellent working relationship that Casio EDIFICE and Red Bull Racing share, the EDIFICE EQS-A500RB emphasizes the traits that the two brands have in common: Speed and Intelligence together with accuracy – all without sacrificing style.”

 

Sebastian Vettel commented: “The watch shares the same attributes that Red Bull Racing need for success - precision, speed and of course the highest level of technology in our racing cars. It’s also a great weight and not too heavy on my wrist!”

 

Christian Horner added: “The watch strikes a nice balance between design and function – the Red Bull Racing visual identity is incorporated into the watch face, whilst its speed and precision embodies the team’s ethos.”

Press Release: FORMULA ONE WORLD CHAMPION SEBASTIAN VETTEL STARS IN MUSIC VIDEO

Hong Kong, August 30th, 2012:  Double Formula One World Champion Sebastian Vettel has taken on a driving job with a difference - starring in a music video with Double Grammy-winning US R&B star and protégé of Jay-Z, Melanie Fiona.

The Red Bull Racing driver and Infiniti Global Ambassador plays a central part in the official global music video for Fiona’s track ‘Watch Me Work’, from her album ‘The MF Life’ on Universal Records. The high-energy piece, set in downtown New York, sees Vettel play a modern day James Dean character searching to find an underground location for Fiona and her band to perform. Vettel emerges driving a red Infiniti G37 convertible to an enormous warehouse space, powering up the lights and the sound system, and taking control of the volume. Happy with his work, Vettel’s character departs the scene and is seen driving into the Manhattan sunrise.

The video is the latest in the ‘Infiniti Inspired Performers’ series, which sees Red Bull Racing drivers Sebastian Vettel and Mark Webber collaborating with other top performers in different disciplines. It was shot on location in New Jersey in June when Vettel drove the proposed New Jersey F1 Circuit. The 25 year-old German driver also took the opportunity to take the R&B star on a high-speed lap of the circuit, where she got a taste of his high performance world.

It’s the first time that Canadian-born Melanie Fiona has featured a sports star in one of her videos. She is no stranger to collaborations though, having worked with Jay-Z, co-written songs with Rihanna and toured with Kanye West amongst others. She is also no stranger to Inspired Performance – her family have owned Infiniti cars for years meaning Melanie has grown up with the brand.

Commenting on the video, Sebastian Vettel said: “It was a great experience to shoot a music video, and certainly very different to what I’m used to. But music is without question an inspiration to many and I’m very proud to have been part of this. I think the lyrics are quite fitting to what we can all do if we put our mind to it”

Melanie Fiona added: “It’s not often you get the chance to be driven by an F1 World Champion and when the opportunity came up to have Seb driving me in the video I was like, yes please! This is one of my favourite songs and one that I’ve been wanting to put out for a while so to have him involved was great.”

 

Press Release: SEBASTIAN VETTEL BECOMES FIRST FORMULA ONE STAR TO DRIVE THE NEW JERSEY CIRCUIT

 

New Jersey, New York – June 13th, 2012: Formula One World Champion Sebastian Vettel made Formula One history on Monday by becoming the first F1 driver to sample the recently announced Grand Prix Circuit in New Jersey.

Following an inspired performance in the Canadian Grand Prix yesterday, the Red Bull Racing star and Infiniti Global Brand Ambassador drove the street circuit in an Infiniti IPL G Coupe road car ahead of the highly anticipated Grand Prix of America, due to take place in 2013.

 

Vettel was joined by former Grand Prix winner David Coulthard as the pair completed a number of passenger rides against the iconic Manhattan skyline, set to be a major feature of the race next year.

 

Leo Hindery, Race Promoter and Keith St. Clair, Director-Infiniti USA Marketing Communications and Media joined Sebastian for a press conference following the demonstration drives.    

 

A Video News Release package is available now featuring behind-the-scenes footage and interviews with Sebastian Vettel. It is available in formats suitable for both broadcast and online media:

Go to: www.infiniti-performanceteam.com/video 

Additional behind-the-scenes features and highlights from Infiniti Formula One are available on the Infiniti Inspired Blog, available here:

www.infiniti-performanceteam.com/blog  

 

Since the 2011 season Infiniti has been a major partner of the Red Bull Racing team and in 2012 the relationship has been deepened with Infiniti featuring even more prominently on the Red Bull Racing RB8 and the overalls of Sebastian Vettel and Mark Webber. Last year Sebastian Vettel was appointed Infiniti’s first ever Global Brand Ambassador.

 

About Infiniti:

Infiniti, the luxury automotive brand from Japan, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.

 

For more information, see www.infiniti.com